Meta Description Best Practices
The meta description is a short piece of text that summarizes the content of your page. It is displayed on the search engine results page (SERP) right below the headline (title tag).
While keywords in the meta description are not used as a ranking signal by Google it is very important for clickthrough and engagement. Potential visitors and customers will read your meta description in search and decide whether or not to visit your site, making this one of the most valuable SEO elements to actually drive traffic from the search page to your website.
While keywords in the meta description are not used as a ranking signal by Google it is very important for clickthrough and engagement. Potential visitors and customers will read your meta description in search and decide whether or not to visit your site, making this one of the most valuable SEO elements to actually drive traffic from the search page to your website.
Excellent meta description combining keywords, brand terms and motivational content
Meta Description Best Practices
Make sure you write a description that is compelling and interesting, includes relevant keywords and important terms like brand names and if it makes sense, a call to action. It's important to include keywords that define the topic of the page not to help you rank, but to help match your content with user intent. If someone searches for a keyword, and sees it defined and explained in your meta description, they are more likely to click!
Google shows between 150-160 characters in the SERP so you should keep it around that length.
Google shows between 150-160 characters in the SERP so you should keep it around that length.
